Hair By Ella - Case Study
See how we transformed Hair by Ella with SEO, Google Ads, web design, and Google Business Profile management.
Overview
Hair by Ella began with almost no online presence and only a small base of loyal clients. The business wasn’t appearing in Google search or on Google Maps, making it difficult for new customers to discover the brand. We built a strong foundation from the ground up by setting up and optimizing the Google Business Profile, improving on-page SEO, and strengthening local signals through citations and consistent content updates. Over a nine-month period, these efforts transformed the business’s visibility, driving a steady increase in local impressions, phone calls, and new client bookings directly from Google. In a period of three months, she went from getting zero leads through Google, to over 30 a month!
The Challenge
When Hair by Ella first launched, the business had almost no presence on Google and very limited online visibility. Without a Google Business Profile or any local SEO strategy in place, it wasn’t appearing in search results or Google Maps for relevant keywords. This made it difficult for potential clients in the area to find the salon, resulting in slow growth and minimal new client inquiries. The main challenge was to build a local search presence from the ground up and position the business to compete with established salons in the area.
What We Did
Web Design
Optimized and rebranded her website for SEO and conversions
SEO
Performed on-page, off-page, and technical SEO
Google Ads
Ran Google Ads to generate leads while organic traffic was building
Results
Increase In Search Impressions
Increase In Lead Volume
Increase in Website Traffic
Increase In Profit WIthin 9 Months